Bidding for the TV rights for cricket's inaugural Indian Premier League will close at noon today with four bidders set to fight it out for the rights.
ESPN, Sony, World Sports Group and NDTV will bid for the 44-day, Twenty20 cricket competition. Each of the broadcasters has submitted the tender for a non-refundable deposit of $100,000.
The Indian press estimate the total rights package for the 59 IPL matches expected to bring in around Rs 236 crore $59 million for The Board of Control for Cricket in India.
Lalit Modi, vice-president of the BCCI, said “We are very happy with the quality of bidders. All the four bidders are leading players in the broadcasting space and its encouraging that they are interested in the IPL rights”.
The IPL is expected to start on April 18 with eight teams and include 56 league matches on home and away basis, two semi-finals and a final.**** Breaking News ****Click here for all the latest IPL franchise news**** Breaking News ****