Low ticket prices at this year's inaugural ICC World Twenty20 tournament are seen as key to bringing crowds back to International Cricket Council events, according to Cricket South Africa chief Gerald Majola.
"We've looked at the two previous ICC events -- the World Cup in the Caribbean and the Champions Trophy in India -- and in my opinion they were not successful," Majola told reporters at the unveiling of the tournament logo in Johannesburg on Tuesday.
"So we need to take care of those pitfalls here in South Africa and make sure the stadia are full."
Hosted in South Africa from Sept. 11-24, the World Twenty20 will see 10 full members of the ICC and associate members Kenya and Scotland taking part.
"To ensure that every person is able to enjoy the tournament, ticket prices will range from 20 to 160 rand ($1.40-$11.24)" Majola added.
The 27 matches will be held in Johannesburg, Cape Town and Durban, with nine matches at each ground.
Two double-headers each will be held in Cape Town and Durban, with one in Johannesburg, which will also host the final.
Tickets go on sale on Thursday, with a dedicated call centre and internet sales site having been set up.